If you're not showing up in the Local Pack, it can be really hard to displace high-ranking agents with a strong GBP. Here's the most direct way to do it.

In late 2023, Google confirmed that it uses your GBP business hours as a ranking factor in local SEO. This news compelled small business owners in all kinds of industries to mark themselves open 24 hours a day in their Google Business Profile (GBP).

Original data is a cheat code for SEO and AI SEO. That Google ranking factors survey I mentioned last week agrees.

For a couple years now, these have been a big part of sales pitches from the AI hustlebros and GEO/AEO/AIO agencies that have sprung up hoping to make a quick buck. Don't be fooled.

The first 2-3 times Cari and I did our Forever Clients workshop, someone on Zoom would inevitably ask that question. Here's the answer.

That standard 3-4 paragraph "flowery narrative" listing description you've been writing isn't going to serve your sellers as well in the future as it has in the past.

Starting October 1st, Google is going to start charging you for being a busy real estate agent.

Some real estate agents are succeeding today at AI SEO because the SEO company/consultant they hired is using short-term tactics that take advantage of the fact that today's LLMs are dumb. This won't last forever.

There's an idea going around that you need to 10x your AI content to succeed. Before you do that, make sure you know the risks.

I got home from a recent real estate conference and discovered that about 25% of our backyard grass had turned brown. What happened next turned into an important lesson for real estate agents.

It's interesting to see all the posts about Anthropic/Claude adding watermarks to text and image content, because all the fuss is missing an important fact.

AI Search visibility graders are becoming popular in real estate. But do they deliver on the promise to assess your visibility in ChatGPT, Google/Gemini, and other AI tools?