No, a real estate company/brokerage/team doesn't need a full-time SEO or AI SEO. But there are pros and cons to hiring a full-time employee, and the right answer depends on your goals, commitment, and available resources, among other things.
Video content and blog content are a killer combination. But that's not a license to take all of your tactics for one platform and reuse them on the other.
At best, these tactics will be a waste of time and money for real estate agents. At worst, they could have more serious ramifications. Proceed carefully.
Your job is to get your real estate knowledge out of your brain and onto your blog. That's how you'll help buyers and sellers. And when you help people, they begin to trust you. They start to see you as an expert -- hopefully as THE expert for them.
I went into one of the big real estate Facebook groups and tried to counter some misinformation about Google and AI. They didn't want to hear it, so I'll share it here for those agents who prefer to make marketing decisions based on facts, not hype.
It usually takes a couple weeks/months for new content to settle in where Google thinks it should rank. Why? Because Google isn't sure where it really belongs. Your rankings are much more volatile when content is first published.
You may have heard the Ryan Serhant story, but that's hardly the only case of AI sabotaging -- or almost sabotaging -- a real estate deal. Hear what other agents are saying, and grab a new page we're adding to Cari's seller and buyer presentations.
I've seen thousands of agent websites. In almost every case, the agents who use their broker's free site are unable to compete against agents with a custom website that's built to attract leads.
Yes, the transcript of an informative real estate video can be converted into a high-quality real estate blog post that boosts your overall SEO performance. But, there are a few things to know before you start.
Blogging is a foundational piece of real estate SEO and a smart way for Realtors® to attract new buyers and sellers and, ultimately, get more leads and grow their business. I'll show how in this case study.