I got home from a recent real estate conference and discovered that about 25% of our backyard grass had turned brown. What happened next turned into an important lesson for real estate agents.

AI Search visibility graders are becoming popular in real estate. But do they deliver on the promise to assess your visibility in ChatGPT, Google/Gemini, and other AI tools?

What you pay depends on your market size and competition, your goals, how quickly you want to see results, and whether you're hiring a real SEO consultant, a production-line vendor wearing an SEO label, or someone who "does SEO" on the cheap to earn a quick buck.

Yes, but there's a condition: What you publish has to include valuable expertise and experiences that could only come from you. Here's how to do that.

There's a lot of interest among real estate agents to let a favorite AI tool handle SEO. If you're doing that, please be careful.

No, a real estate company/brokerage/team doesn't need a full-time SEO or AI SEO. But there are pros and cons to hiring a full-time employee, and the right answer depends on your goals, commitment, and available resources, among other things.

Video content and blog content are a killer combination. But that's not a license to take all of your tactics for one platform and reuse them on the other.

At best, these tactics will be a waste of time and money for real estate agents. At worst, they could have more serious ramifications. Proceed carefully.

Your job is to get your real estate knowledge out of your brain and onto your blog. That's how you'll help buyers and sellers. And when you help people, they begin to trust you. They start to see you as an expert -- hopefully as THE expert for them.

I went into one of the big real estate Facebook groups and tried to counter some misinformation about Google and AI. They didn't want to hear it, so I'll share it here for those agents who prefer to make marketing decisions based on facts, not hype.

It usually takes a couple weeks/months for new content to settle in where Google thinks it should rank. Why? Because Google isn't sure where it really belongs. Your rankings are much more volatile when content is first published.

You may have heard the Ryan Serhant story, but that's hardly the only case of AI sabotaging -- or almost sabotaging -- a real estate deal. Hear what other agents are saying, and grab a new page we're adding to Cari's seller and buyer presentations.