It usually takes a couple weeks/months for new content to settle in where Google thinks it should rank. Why? Because Google isn't sure where it really belongs. Your rankings are much more volatile when content is first published.

You may have heard the Ryan Serhant story, but that's hardly the only case of AI sabotaging -- or almost sabotaging -- a real estate deal. Hear what other agents are saying, and grab a new page we're adding to Cari's seller and buyer presentations.

You've heard it a million times: Be the local expert! It's great advice, but it can also be bad for real estate SEO.

I've seen thousands of agent websites. In almost every case, the agents who use their broker's free site are unable to compete against agents with a custom website that's built to attract leads.

Yes, the transcript of an informative real estate video can be converted into a high-quality real estate blog post that boosts your overall SEO performance. But, there are a few things to know before you start.

Blogging is a foundational piece of real estate SEO and a smart way for Realtors® to attract new buyers and sellers and, ultimately, get more leads and grow their business. I'll show how in this case study.

This was so fun and rewarding, we're gonna do it again in 2026. Every real estate agent who spends money with me gets to choose which charity to support with 10% of your investment!

To all who spent money with me in 2025, THANK YOU. A portion of what you spent is going to help others, and I hope that makes you feel good inside, too.

If you're hiring for SEO/marketing help in the new year, there's difference between hiring a vendor and a consultant. Do you want assembly-line SEO? Or do you want flexibility and capacity to adjust as needed and do really impactful work?

Adding posts to your Google Business Profile is a good idea and can improve your visibility in Google's local search results, but it's not a direct one-to-one benefit. And it has no impact on your visibility in Google's regular, organic search results.

Thanks to AI search tools, it seems the whole world is jumping on the "answer engine" bandwagon. Here's how to find the question that ALREADY bring visitors to your website.

It sounds real and even looks real...until you get to the dead giveaway at the end.