How to Quickly Find the Buyer & Seller Questions Your Site Already Ranks For

Some of us have been saying for years that the best marketing you can do is to answer buyers' and sellers' questions, and now thanks to AI search tools, it seems the whole world is jumping on the "answer engine" bandwagon.

Your blog is the best place to answer most of those buyer & seller questions, and if you've been blogging for any length of time, there's a good chance

1. you've already answered a bunch of their questions

2. you're already getting traffic for some of those questions

But which ones? And how do you find them?

The Hard Way

You can do this in your analytics tool of choice, but you'll have to scroll through page after page of referral keywords as you manually scan for keywords that start with "how," "do," "why," and any other question-starting words you can think of.

No thanks. Too tedious. Too slow.

The Easier Way

Do a regex search in Google Search Console.

"A what?!?"

I know -- you're a real estate agent, not a programmer or analytics ninja, but trust me: This is really easy to do, and you'll love it.

Step 1: Login to your Google Search Console account.

Step 2: Click on "Search Results" in the left-side menu.

Step 3: Click "Add filter" and then choose "Query."

Step 4: On the next popup, choose "Custom (regex)" and leave "Matches regex" untouched.

Step 5: In the text field, paste this exactly as you see it here:

^(who|what|where|when|why|can|how|does|do|did|were|would|could|should|are|have|is|was|will|which|whose|whom|may|might|shall|must|if)\b

When you copy and paste, make sure it's all on a single line. It should look like this:

Step 6: Click "Apply" and wait 2-3 seconds for GSC to execute this filter.

Step 7: Take a look at all the traffic you're getting already for questions. Scroll down to the "QUERIES" tab and see the exact questions people are asking before they visit your site.

Awesome, isn't it?

What To Do With This Amazing New Knowledge

As you look through the list of questions already sending traffic to your site, here are some opportunities to look for:

• questions that you answered a year or two ago in a blog post that probably needs an update (Google likes updated/fresh content)

• questions that are sending you traffic even though you don't really have a strong article/page; write one and try to capture more traffic and leads

• questions that you can use on a FAQ page for buyers and/or sellers

• questions that you can add to your Google Business Profile

• questions that you can answer in YouTube videos

• questions that you can answer on social media posts

Really, the opportunities are endless. Knowing the questions that buyers and sellers are asking Google and AI search tools is a superpower. It's your key to unlocking SEO as a lead source. And you can also use these questions as content away from your website.

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