Marketing Unlocked logo

"I think you have the best newsletter and I get a bunch of them!" - Beth Scharwath, RE/MAX

screenshot of Marketing Unlocked real estate newsletter

I stay on top of the marketing world so you don't have to.

In every issue, I unlock the mystery and uncertainty that many real estate agents feel about marketing -- especially organic marketing like websites, SEO, video, email, and social media.

"Thank you for all the direct, honest, and no B.S. info you provide." - Brad Dunevitz, Five Star Real Estate, Denver

"I couldn’t stop reading! This newsletter provided so much value. I was glued to every detail." - Stephanie White, Zest Realty Corpus Christi

Marketing Unlocked is read by 500+ real estate agents and marketers.

(some are listed below)

screenshot of endorsements for the VIP newsletter from real estate agents Cindy Allen and Joy Aumann

Marketing Unlocked is read by agents and execs at

(in alphabetical order)

The Agency
Berkshire Hathaway HomeServices
Better Homes & Garden Real Estate
Coldwell Banker
Compass
ERA Real Estate
EXIT Realty
eXp
Fathom Realty
Forbes Global Properties
HomeSmart
Keller Williams Realty
LPT Realty
NextHome
REAL Broker
Realty ONE
RE/MAX
SERHANT.
Side
Sierra Interactive
Sotheby's International Realty
Weichert
Windermere Real Estate

... and those are just the ones whose email addresses give them away!

What's the Marketing Unlocked VIP edition?

This is the newsletter that agents have been raving about since July 2023.

In addition to the latest marketing news, stats, and links, it includes

  • Deep Dives: my best-in-class marketing playbooks and analysis

  • Tip of the Week: actionable ideas to make your marketing better

  • Toolbox: I'll share the tools we're using in my wife's business, and how you can use them, too

  • Access to the Marketing Unlocked archives

  • VIP-only discounts on current and future courses, products, etc., that I offer

Here are just a few of the issues you've missed:

  • My Perfect Blog Post Blueprint for AI, SEO, and Real Readers

  • How to Write Blog Posts That Get Cited in AI Overviews

  • How to Survive the GBP Video Verification Nightmare

  • Apple's AI-Powered Mail is Here. Is Your Email Marketing Ready?

  • How to Get More Leads When You Reply to Reviews

  • My New Favorite AI Marketing Tool

  • The Coolest Use of ChatGPT in Real Estate I've Seen So Far

  • 5 SEO Tactics with High Return-on-Time-Investment

  • Has Your Google Business Profile Been Hit by Google's Local Filter?

  • How to Craft the Perfect PR Pitch to Get Media Coverage

(Don't worry, when you become a VIP, I'll send you a link to read these and other back issues. In fact, here's a recent issue fully unlocked so you can see what it's like: How Buyers & Sellers Find Agents in 2025.)

I don't do things half-assed. I promise you this will be the rare email newsletter that you'll want to read. But if not, you can leave anytime if you're not getting value.

Prefer to try out the "lite" edition?

In Marketing Unlocked "lite," you'll get the latest marketing news, stats, and links right in your inbox. But you'll miss out on my "Tip of the Week," the detailed playbooks and analysis in my "Deep Dive," and everything else listed above.

Your call. Choose below.

Subscribe here to get the real estate marketing newsletter that agents are raving about!

Subscribe today and be a smarter agent in just 10 minutes per week.