Great question, let me clear that up so you get on the right one.

The Lite/free newsletter is for agents who just want

• the latest marketing and SEO and AI news

• a sprinkle of marketing advice/ideas

The VIP/paid newsletter is for agents who want that, plus

• Deep Dives: my best-in-class marketing playbooks and analysis

• Do This: one simple SEO and AI tip you can put into action right away

• Toolbox: what we're using in my wife's business

• Access to the Marketing Unlocked archives

• VIP-only discounts on current and future courses, products, etc., that I offer

Here are just a few of the VIP issues you've missed:

• Exactly How I Use AI When Writing Content (And Where I Stop)

• Hiring an SEO? Read This Before You Sign a Contract

• AI Makes Citations Matter Again...Here's How to Optimize Them

• The 2026 Playbook for Showing Up in AI Search

• My Perfect Blog Post Blueprint for AI, SEO, and Real Readers

• How to Write Blog Posts That Get Cited in AI Overviews

• How to Survive the GBP Video Verification Nightmare

• Apple's AI-Powered Mail is Here. Is Your Email Marketing Ready?

• Has Your Google Business Profile Been Hit by Google's Local Filter?

(Don't worry, when you become a VIP, I'll send you a link to read these and other back issues. In fact, here's a recent issue fully unlocked so you can see what it's like: How to Save the Sale When Clients Turn to AI.)

Handwritten by Me, Not AI

I don't do things half-assed. I write every issue myself -- about 8-10 hours of work to help you understand what's working today in the trenches, and what you should be thinking about for continued success tomorrow.

I promise you this will be the rare email newsletter that you'll want to read. But if not, you can leave anytime if you're not getting value.

Choose which version you want below.