In every issue, I unlock the mystery and uncertainty that many real estate agents feel about marketing -- especially organic marketing like websites, SEO, video, email, and social media.
"Thank you for all the direct, honest, and no B.S. info you provide." - Brad Dunevitz, Five Star Real Estate, Denver
"I couldn’t stop reading! This newsletter provided so much value. I was glued to every detail." - Stephanie White, Zest Realty Corpus Christi
(some are listed below)
(in alphabetical order)
The Agency
Berkshire Hathaway HomeServices
Better Homes & Garden Real Estate
Coldwell Banker
Compass
ERA Real Estate
EXIT Realty
eXp
Fathom Realty
Forbes Global Properties
HomeSmart
Keller Williams Realty
LPT Realty
NextHome
REAL Broker
Realty ONE
RE/MAX
SERHANT.
Side
Sierra Interactive
Sotheby's International Realty
Weichert
Windermere Real Estate
... and those are just the ones whose email addresses give them away!
This is the newsletter that agents have been raving about since July 2023.
In addition to the latest marketing news, stats, and links, it includes
Deep Dives: my best-in-class marketing playbooks and analysis
Tip of the Week: actionable ideas to make your marketing better
Toolbox: I'll share the tools we're using in my wife's business, and how you can use them, too
Access to the Marketing Unlocked archives
VIP-only discounts on current and future courses, products, etc., that I offer
My Perfect Blog Post Blueprint for AI, SEO, and Real Readers
How to Write Blog Posts That Get Cited in AI Overviews
How to Survive the GBP Video Verification Nightmare
Apple's AI-Powered Mail is Here. Is Your Email Marketing Ready?
How to Get More Leads When You Reply to Reviews
My New Favorite AI Marketing Tool
The Coolest Use of ChatGPT in Real Estate I've Seen So Far
5 SEO Tactics with High Return-on-Time-Investment
Has Your Google Business Profile Been Hit by Google's Local Filter?
How to Craft the Perfect PR Pitch to Get Media Coverage
(Don't worry, when you become a VIP, I'll send you a link to read these and other back issues. In fact, here's a recent issue fully unlocked so you can see what it's like: How Buyers & Sellers Find Agents in 2025.)
I don't do things half-assed. I promise you this will be the rare email newsletter that you'll want to read. But if not, you can leave anytime if you're not getting value.
In Marketing Unlocked "lite," you'll get the latest marketing news, stats, and links right in your inbox. But you'll miss out on my "Tip of the Week," the detailed playbooks and analysis in my "Deep Dive," and everything else listed above.
Your call. Choose below.