"I think you have the best newsletter and I get a bunch of them!" - Beth Scharwath, RE/MAX
I stay on top of the marketing world so you don't have to.
Every two weeks, I unlock the mystery and uncertainty that many real estate agents feel about marketing -- especially organic marketing like SEO and AI SEO, websites and blogging, video, email, and social media.
No hype. No BS. All written by me, not by AI.
"Your email always amazes me." - Lisa Grace, Grace Realty
"Thank you for all the direct, honest, and no B.S. info you provide." - Brad Dunevitz, Five Star Real Estate, Denver
"I couldn’t stop reading! This newsletter provided so much value. I was glued to every detail." - Stephanie White, Zest Realty Corpus Christi
Before you subscribe...
We have to have "the AI talk"
A few things to help you decide if my newsletter is for you.
I believe that a large number of real estate agents are over-using and mis-using AI.
I believe that buyers and sellers want to connect with a human being, not with an AI that looks like, sounds like, or replaces you.
I believe that there's so much anti-AI sentiment in the world, that leaning into human-first marketing is a smart market position that will increase your appeal.
So....
If you're looking for a library of AI prompts to help you blog, post on social media, and run your business, you won't like Marketing Unlocked.
If you want to learn about the latest apps that will clone your face and voice so you can post fake videos on Instagram, you won't like Marketing Unlocked.
On the other hand...
If you identify with the agent who recently posted this on social media: "I simply refuse to give in to using AI full time to run my business. I don’t care- I won’t do it!," you'll love Marketing Unlocked.
If you want to learn how to use AI in your marketing responsibly, in a way that doesn't make you feel icky, you'll love Marketing Unlocked.
If you want to know how to get AI to recommend you consistently to buyers and sellers who need an agent -- even though you don't use it much yourself! -- you'll love Marketing Unlocked.
I don't use AI to write my newsletter. (I've tried; it was terrible.) Every word comes from my head and heart. Each issue takes about 8-10 hours to write. It'll take you about 8-10 minutes to read if you buy the VIP edition ($99/year), or about half that for the free/lite edition. You'll get one every other Sunday from February through November.
If this sounds right up your alley, use the buttons below to subscribe. And welcome to a marketing newsletter that understands how you feel about AI's place in your business.
-Matt
Marketing Unlocked is read by 500+ real estate agents and real estate marketers.
(including some of the big names you follow on social media!)
Marketing Unlocked is read by agents and execs at
(in alphabetical order)
The Agency
Berkshire Hathaway HomeServices
Better Homes & Garden Real Estate
Christie's International Real Estate
Coldwell Banker
Compass
Corcoran
ERA Real Estate
EXIT Realty
eXp
Fathom Realty
Forbes Global Properties
HomeSmart
Keller Williams Realty
LPT Realty
NextHome
REAL Broker
Realty ONE
RE/MAX
SERHANT.
Side
Sierra Interactive
Sotheby's International Realty
Weichert
Windermere Real Estate
... and those are just the ones whose email addresses give them away!
What's the difference between the "Lite" and "VIP" newsletters?
Great question, let me clear that up so you get on the right one.
The Lite/free newsletter is for agents who just want
the latest marketing and SEO and AI news
a sprinkle of marketing advice/ideas
The VIP/paid newsletter is for agents who want that, plus
Deep Dives: my best-in-class marketing playbooks and analysis
Do This: one simple SEO and AI tip you can put into action right away
Toolbox: what we're using in my wife's business
Access to the Marketing Unlocked archives
VIP-only discounts on current and future courses, products, etc., that I offer
Here are just a few of the VIP issues you've missed:
Your Listing Description Has Two Jobs Now (It's Probably Failing One of Them)
Exactly How I Use AI When Writing Content (And Where I Stop)
Hiring an SEO? Read This Before You Sign a Contract
AI Makes Citations Matter Again...Here's How to Optimize Them
The 2026 Playbook for Showing Up in AI Search
My Perfect Blog Post Blueprint for AI, SEO, and Real Readers
How to Write Blog Posts That Get Cited in AI Overviews
How to Survive the GBP Video Verification Nightmare
Apple's AI-Powered Mail is Here. Is Your Email Marketing Ready?
Has Your Google Business Profile Been Hit by Google's Local Filter?
(Don't worry, when you become a VIP, I'll send you a link to read these and other back issues. In fact, here's a recent issue fully unlocked so you can see what it's like: How to Save the Sale When Clients Turn to AI.)
Handtyped by Me, Not AI
I don't do things half-assed. I write every issue myself -- about 8-10 hours of work to help you understand what's working today in the trenches, and what you should be thinking about for continued success tomorrow.
I promise you this will be the rare email newsletter that you'll want to read. But if not, you can leave anytime if you're not getting value.
Choose which version you want below.