Do Google Posts help with SEO?

Yes and no. Adding posts to your Google Business Profile is a good idea and can improve your visibility in Google's local search results, but it's not a direct one-to-one benefit. And it has no impact on your visibility in Google's regular, organic search results.

This topic comes up almost every time I'm chatting with agents about real estate SEO, so let me explain what I mean by all that.

Adding posts to your Google Business Profile (GBP) is a good idea. But just adding posts won't make your GBP rank higher. There's no direct causation where more posts equals better rankings in local search results.

The benefits of adding posts to your Google Business Profile primarily work like this:

1. It makes your GBP look active to buyers and sellers.

2. It increases the likelihood that they'll engage with your GBP.

That's where the benefit is -- the engagement with your GBP. When a searcher spends more time reading your posts, scrolling or swiping from one post to the next, and hopefully clicking to read one or more posts, then also clicking on any links you've included -- that's what Google rewards. The engagement is what helps your GBP rank higher in the local pack and in Google Maps.

So yes, Google posts can help your local SEO indirectly when searchers engage with your GBP.

The "no" part of my answer is that posting to your GBP has no impact on how your website ranks organically.

Google doesn't crawl or index the content of your GBP Posts, so those would never have a shot at showing up in Google's search results. And adding posts -- even posts with links to your website -- doesn't make your website stronger and help it rank higher.

Wrapping It Up

Yes, you should add posts to your Google Business Profile. They don't directly help your local SEO, but can have an indirect SEO benefit if and when people engage with your GBP.

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