CASE STUDY: Does Real Estate Blogging Work for SEO in 2026?

Yes, blogging is a foundational piece of real estate SEO and a smart way for Realtors® to attract new buyers and sellers and, ultimately, get more leads and grow their business.

I even have the data to prove it. Ready? Follow along.

In the Spring of 2025, a veteran real estate agent hired me as a real estate SEO consultant. At the time, this agent had been in the business for about seven years and had a good website with blog content dating back to December 2018.

So we weren't starting from scratch.

The month before, this is what the agent's blog stats looked like in Google Search Console:

• Clicks (March): 43

• Impressions (March): 5,312

The first 4-5 months of our work together involved cleaning up existing blog content -- 8 posts per month. We reorganized the categories and content structure, deleted old posts that had no value, and merged similar posts into one. When the old content had "good bones," we rewrote, updated, and optimized it.

All of that took until the end of July, but we started seeing positive signs much sooner. Clicks only rose from 42 to 48 in this timeframe, but impressions rose 357% (!!) to more than 19,000.

When the cleanup was finished, we started doing new content -- four posts per month. Once or twice, we did five new posts in a single month. By the end of the year, here's what the results looked like, and again -- this is just for the blog:

• Clicks (December): 226

• Impressions (December): 33,211

That's a 526% increase in Google traffic to the blog, and a 625% increase in search visibility.

So when an agent asks me, "Matt, is blogging still good for real estate SEO?" my answer is an enthusiastic yes!

How We Grew Blog Traffic by 526% in 9 Months

Here's a high-level look at what we did:

1. Intentionally wrote articles about common topics and questions that buyers and sellers ask Google.

2. I interviewed my client to get original quotes, stories, and viewpoints to include in every article.

3. Used AI to create article outlines and first drafts.

4. Used agent interview material and my writing/SEO skills to add E-E-A-T to every article. (Google wants content to show your Experience, Expertise, Authoritativeness, and Trustworthiness.)

5. Published consistently.

I may unpack that process in future blog posts, so stay tuned.

Frequently Asked Questions About Real Estate Blogging and SEO

Does real estate blogging still work with AI search and Google's new results?

Yes. Despite what some "AI bros" want you to believe, there's not much difference between SEO and AEO/GEO/LLMO or whatever you want to call it. Google and AI-driven answers still rely on high-quality, experience-based content. Blog posts that directly answer buyer and seller questions, while also reflecting real client conversations, local expertise, and first-hand experience, are exactly what both traditional search and AI summaries pull from.

Can AI-written blog posts rank for real estate SEO?

In my experience, not on their own. In fact, I recently did a Site Review for a real estate agent whose blog content was largely written by AI and published without changes. I discovered that Google was ignoring much of that agent's content -- it wasn't even listed in Google's index! As I said above, AI can help with outlines and first drafts, but posts that rank and convert include human insight.

Can blogging really bring in new real estate leads?

Absolutely. Blogging not only helps people find you online, but it also builds trust with potential buyers and sellers before they ever reach out. When your blog consistently answers their questions and shows your experience in the local market, you're pre-selling them on your expertise.

How long does it take for a real estate blog to show SEO results?

Think of it like driving a car. The speed of SEO depends on how hard you press down on the gas pedal. An agent who blogs once a month will wait longer than an agent who does four posts per month, who will wait longer than an agent who does eight posts per month, etc. Generally speaking, most agents won't see meaningful traction in the first 30–60 days. In my case study above, search visibility increased within a few months, while clicks followed later.

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