Starting October 1st, Google is going to start charging you for being a busy real estate agent.

Some real estate agents are succeeding today at AI SEO because the SEO company/consultant they hired is using short-term tactics that take advantage of the fact that today's LLMs are dumb. This won't last forever.

There's an idea going around that you need to 10x your AI content to succeed. Before you do that, make sure you know the risks.

I got home from a recent real estate conference and discovered that about 25% of our backyard grass had turned brown. What happened next turned into an important lesson for real estate agents.

It's interesting to see all the posts about Anthropic/Claude adding watermarks to text and image content, because all the fuss is missing an important fact.

AI Search visibility graders are becoming popular in real estate. But do they deliver on the promise to assess your visibility in ChatGPT, Google/Gemini, and other AI tools?

What you pay depends on your market size and competition, your goals, how quickly you want to see results, and whether you're hiring a real SEO consultant, a production-line vendor wearing an SEO label, or someone who "does SEO" on the cheap to earn a quick buck.

Yes, but there's a condition: What you publish has to include valuable expertise and experiences that could only come from you. Here's how to do that.

There's a lot of interest among real estate agents to let a favorite AI tool handle SEO. If you're doing that, please be careful.

No, a real estate company/brokerage/team doesn't need a full-time SEO or AI SEO. But there are pros and cons to hiring a full-time employee, and the right answer depends on your goals, commitment, and available resources, among other things.

Video content and blog content are a killer combination. But that's not a license to take all of your tactics for one platform and reuse them on the other.

At best, these tactics will be a waste of time and money for real estate agents. At worst, they could have more serious ramifications. Proceed carefully.