Real Estate SEO Blog

Written by Matt McGee

  • Nov 12, 2025

How to Quickly Find the Buyer & Seller Questions Your Site Already Ranks For

Thanks to AI search tools, it seems the whole world is jumping on the "answer engine" bandwagon. Here's how to find the question that ALREADY bring visitors to your website.
warning: scam alert

  • Oct 31, 2025

Is the Google real estate lead generation program real?

It sounds real and even looks real...until you get to the dead giveaway at the end.
Agent sitting alone at a closing table surrounded by unsigned contracts

  • Aug 25, 2025

The #1 Lead Gen Mistake Real Estate Agents are Making

The typical RealtorĀ® sells 10 homes per year. But only 10% of home buyers and sellers use the same agent for their next purchase/sale. If you put those two stats together, you get an even scarier one.
screenshot of Google sitelinks

  • Aug 8, 2025

Those extra Google links? You can't edit them

In SEO, we think you can influence sitelinks with how you link internally, and maybe by having breadcrumb navigation on your site. But it's mostly out of your control.
category chooser in GBP

  • Jul 16, 2025

Which real estate category should I choose for my Google Business Profile?

I love this question because "Category" is a very important section in your GBP. But the question isn't which "category," it's which "categories."
online map

  • Jun 29, 2025

"Real Estate Agent Near Me" Searches are Declining

For about the past 10 years or so, "near me" has been an important piece of real estate SEO. But new data says searches like that are declining. Should it change your strategy?
Google logo surrounded by questions

  • May 24, 2025

6 Places to Find the Questions Buyers & Sellers Ask Google

If you don't answer buyer and seller questions on your website, you're missing out on leads. Here's how to quickly find the questions they ask Google.
Google logo in hell

  • May 12, 2025

Why Was My Google Business Profile Suspended? (Real Estate Version)

There are tons of tons of specific reasons your GBP might get suspended, and I'd never pretend to list all of them -- or even know all of them! But I think most suspensions fall into one of four buckets, or types of suspensions.

  • Apr 28, 2025

4 Things to Do After a Big Google Update

After the dust settles on one of Google's bigger rankings updates, it's smart to investigate the impacts on your SEO efforts. Here's what I recommend you do.

  • Apr 21, 2025

Social media engagement is down across the board

Not getting as much traction on your social media posts these days? You're not alone. And there's data to prove it.
photo of a typewriter with text that says "How to Write Real Estate Content That AI Could Never Write"

  • Apr 16, 2025

How to Write Real Estate Content That AI Could Never Write

ChatGPT and other AI tools are only capable of regurgitating what's already on the internet; that's how their models are trained. If you use them to create content, you can't take their output and put it on your site word-for-word.
Google screenshot

  • Mar 26, 2025

Google is Personalizing AI Overviews to Your Location

I don't know if I'm in a test, but I've just started seeing, for the first time, Google inserting my location into its AI Overview responses.