Real Estate SEO & AI SEO: The Original Data Cheat Code

The real estate agents in my SEO mastermind community have heard me say this on several occasions:

Original data is a cheat code for SEO and AI SEO.

That Google ranking factors survey I mentioned last week agrees.

About ~130 search experts* rated original research/first-party data as the most positive thing you can do in your content. Information gain was 4th, so if you combine those two things -- because original research is a great way to create information gain -- then it's off the charts how strong a factor this is.

(*Reminder: I'm one of the ~130 invited to do the survey and, as far as I know, the only one who does nothing but real estate SEO and AI SEO.)

Meanwhile, check the bottom of the image attached for negative content factors. AI-generated = a small negative. Scaling AI-generated content (i.e., 10Xing your content) = major negative factor.

Not sure what I mean by original data/original research? Take a look at the Zillow vs. Reality study I did for my wife back in 2019.

If you liked this article, you'll love my newsletter. Marketing Unlocked arrives in your inbox every other Sunday at 6:00 a.m. ET. You can unsubscribe anytime, but 500+ of your industry peers are reading it and raving about it. Click here to learn why and subscribe.