AI Overviews finally stop growing in real estate searches

As of early January 2025, AI Overviews are appearing in 63% of real estate searches. That's unchanged from December.

I'm tracking 250 real estate keywords (80% are information, 10% are navigational, and 10% are commercial) and as of January 2, 157 of those keywords show an AI Overview.

The big news is that this is the first time in my six months of tracking that the prevalence of AIOs hasn't increased.

Back in August, when I first expanded my keyword set to 250, AI Overviews appeared for 46% of those searches. That number grew steadily each month until finally flattening out this month.

The breakdown by bucket has been pretty consistent:

• none of my 25 navigational keywords show an AIO

• one of my 25 commercial keywords shows an AIO

• 156 of my 200 information keywords show an AIO (78%)

This also seems like a big deal: There was very little turnover among keywords with/without an AIO. In a typical month, I'll find 15-20 keywords getting an AIO and only 5-10 losing an AIO.

This month, there were exactly four keywords that gained an AIO and four that lost an AIO.

Was showing an AIO last month, not showing now

• best cities to live in usa

• sellers checklist for listing

• how do i find a reputable real estate agent

• how to buy a house with low income

Was not showing an AIO last month, is showing now

• how to sell a fixer-upper house fast

• should i buy or rent a house

• renting vs buying a house pros and cons

• is indianapolis a good place to live

Main question for me right now is...Is this a one-month aberration, or are we finally seeing the prevalence of AIOs in real estate settle down?

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