AI Overviews now at 58% of real estate searches

AI Overviews now appear in 58% of the 250 real estate keywords I'm watching. This is the highest I've seen since I began tracking in late May.

Some more details from the November check:

• 2 of the 25 commercial keywords included an AIO

• 0 of the 25 navigational keywords included an AIO

• 142 of the 200 informational keywords included an AIO

Just like last month, there was A LOT of turnover -- i.e., keywords that had an AIO last month but don't now, and vice versa. Here are those lists.

Was showing an AIO last monthy, not showing now

• list of open houses in reno nv

• kennewick zestimates

• where should i retire in arizona?

• is home staging worth it

• top 10 curb appeal tips

• pass fail inspection

• do i need a realtor to buy a house

• red flags when buying a house

• pros and cons of manufactured homes

• how do home appraisals work

• pros and cons of buying a second home

• do open houses work

• best place to buy a vacation home

• best neighborhoods in hartford

Was not showing an AIO last month, is showing now

• best realtors rockford

• cost of living seattle vs portland

• how to sell a house fast near richland, wa

• is it worth trying to sell my house now?

• sellers checklist for listing

• things to do before selling a house

• if i sell my house for $400k how much do i get

• how to improve curb appeal

• how to buy a house in foreclosure

• can i negotiate the costs of selling my home

• what time of year do most people buy a house

• what is the average time to buy a house

• how can i buy a house without a mortgage

• what is the minimum salary to buy a house

• is earnest money the same as a down payment

• what is normal for a down payment on a house

• home inspection cost

• is owning actually better than renting

• home buying process

• should i move to miami or tampa

• cost of living missoula

• how do i fire my realtor

It's interesting that there's so much change month-to-month for some keywords, as if Google's still testing engagement and other signals.

But the biggest news of all...

I've never seen an AIO for this kind of keyword before

Several of the 25 commercial keywords I track are in the "[LOCATION] real estate agent" format. Those have never shown an AIO until today.

This is what I got for the search "best realtors rockford" -->

That's a nice Google endorsement for the agents mentioned in the AIO, isn't it?

It's not necessarily the word "best" that's triggering the AIO -- one of my other keywords is "best realtors in phoenix" and there's no AI Overview for that one. OTOH, "best realtor to help sell a historic home" DOES produce an AIO, so it's very hit-and-miss.

If AIOs expand on keywords like that, it could have a negative impact on Google Business Profile visibility.

As always, members of my mastermind community have full access to the complete list of 250 keywords that I'm watching every month.

In the near future, I'm hoping to tweak that list to focus more on keywords that a local real estate agent might want to write about/optimize for on their website. As you can see on the lists above, some keywords ("how do home appraisals work" and "home inspection cost" are just two examples) are probably not worth an agent's time to target via blog content and SEO. So it doesn't matter as much if those produce an AI Overview.

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