AI Overviews show in 63% of real estate searches

AI Overviews continue to grow more prevalent in Google's search results.

I'm tracking 250 real estate keywords (80% are information, 10% are navigational, and 10% are commercial) and as of December 1, 157 of those keywords show an AI Overview. This continues to grow by a few percentage points every month, and is now at its highest level since I started tracking keywords in May.

Some more details:

• Only 1 of the 25 commercial keywords showed an AI Overview: "best realtor to help sell a historic home"

• None of the navigational keywords show an AI Overview, and none ever have

• 156 of the 200 informational keywords show an AI Overview

Here are two lists showing the turnover in AI Overviews -- which keywords had an AI Overview in November but don't now, and vice versa.

Was showing an AIO last monthy, not showing now

• best realtors rockford

• cost of living seattle vs portland

• is it worth trying to sell my house now?

• how to sell a fixer-upper house fast

• cost of living missoula

• are mid century modern homes a good investment

Was not showing an AIO last month, is showing now

• where should i retire in arizona?

• best cities to live in usa

• cost of living portland oregon

• selling a house in poor condition

• is home staging worth it

• top 10 curb appeal tips

• pass fail inspection

• do i need a realtor to buy a house

• things to do before buying a house

• red flags when buying a house

• what factors influence the market value of a home

• how do home appraisals work

• is 40 too old to buy first house

• pros and cons of living in chicago

• pros and cons of buying a condo

• safest cities in illinois

• do open houses work

• best place to buy a vacation home

• best neighborhoods in hartford

I'm still hoping/planning to adjust the main keyword list. I want to remove some search terms that would probably not reflect content an agent would want on their blog/website. (The keyword "is 40 too old to buy first house" above is one example.)

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