Real Estate SEO Course
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Chapter 1: Getting Started

Welcome & Course Preview
Who is Matt McGee?
The Problem with Real Estate Websites
SEO Introduction
Chapter 1 Takeaways
Chapter 2: Keyword Research

Keyword Research Introduction
What Makes a Good Keyword
Keywords & Real Estate (AIDA)
How to Do Keyword Research
Where and How to Use Keywords
Chapter 2 Takeaways
Chapter 3: On-Page SEO

On-Page SEO Introduction
On-Page SEO: Pillar Pages
One-Page SEO: Technical SEO
Chapter 3 Takeaways
Chapter 4: SEO and Your Blog

Why a Great Blog is a Must
4 Types of Blog Posts
What to Write
Using Content Services
Writing Great Blog Posts
Blogging FAQs
ChatGPT, AI, and Your Blog
Chapter 4 Takeaways
Chapter 5: Lead Generation & Conversion

Lead Gen & Conversion Intro
"Read to Lead" Tips & Tools
IDX & Lead Gen
Chapter 5 Takeaways
Chapter 6: Off-Page SEO

The Value of Links
How to Get Links
PR & Media Outreach
Google Business Profile & More
Chapter 6 Takeaways
Chapter 7: Content Repurposing & Distribution

Content Repurposing & Distribution Intro
YouTube
Social Media
Email Newsletters
Chapter 7 Takeaways
Chapter 8: Analytics

Website Metrics
Chapter 8 Takeaways
Chapter 9: Congrats and Next Steps!

Congrats and Next Steps!

How to Do Keyword Research

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